Remember the quirky Internet from the 90s? Or when you had to wait ages for a phone connection that could be interrupted by a single call? The Internet of this time period had its charm, that goes without saying. Its ugly page designs are now being an object of ironic caricature. Even though it’s good to come back to these days from time to time, it’s also good that the contemporary Internet is far more improved and functional.
A website is the first point of contact between your company and your potential customer. It can make or break people’s first impression of your business. That’s why it is crucial that you take some extra care in making your website compatible with Google. It’s the most widely used search engine and there is a massive possibility that your company will be found on this platform. Being compatible with Google also means being more user-friendly and clearer in layout. Below are several mistakes that can make your website leave a bad impression on your potential customers.
Your loading times are waaaaay too long
People expect quick response from things they find on the Internet. A decision whether or not to do business with you, from the moment someone clicks on a link to your website, takes only several seconds to make. What if this entire time is spent waiting for your website to actually load and start working? Well, yes, exactly – that somebody will click the tiny cross on the tab bar faster than they will be able to see your forever-loading website!
A report by KISSmetrics indicates that 47% of customers expect a page to load in two seconds or less. 40% of people leave the page if it loads for three seconds or more. Additionally, people are more likely to blame the website owner for the delays than their network provider! Therefore, there’s a lot to lose or gain in this area!
Your website does not have a mobile version
Imaging finding an amazing business, which offers something you need badly. Imagine going to their website and… oh wait, you’re on your phone… and now you have to adjust the size of the page, click in miniature boxes to go further and not be able to see the entire page of content. Browsing such a website can be a horrible drag and is likely to make you exit the website. This is exactly what happens when businesses do not have a mobile-friendly version of their website. As smartphones are becoming increasingly common and are widely used as a main tool for browsing the Internet, lack of a mobile-friendly website can badly damage such businesses’ conversion rates.
You don’t run a blog
A company blog has a myriad of benefits for your conversion rates. First of all, it gives you a platform to connect with your customers – you can showcase your expertise in the field and thus generate organic search. Customers can stumble upon your blog while looking for a solution to a problem they have – a solved issue means a loyal customer!
Second of all, blogging is very cheap and can serve as a support for your other campaigns such as SEO (due to use of keywords in copy), PPC or social media.
Finally, blogging is nowadays a business practice literally everyone else does! Therefore, if you don’t have one, you are staying behind.
You use some Black Hat SEO tactics
Your blog is jam-packed with keywords
So you have a blog right? That’s great! Umm, what are you saying? You’ve read some article about keywords and now are filling up every post with a couple of words that relate to your business? That’s not really a good practice! Keep in mind that while this may give you some more exposure, your audience might be repulsed by how inauthentic your articles sound. A blog is firstly a voice of your company – if it sounds fake and forced, so will be the impression your business leaves.
Oh, good, I think I managed to convince you! Excuse me, what??? Now you want to add a paragraph of keywords at the bottom of a page and make them white so that nobody would be able to see them? That’s an even worse idea! Such things along with reusing your content or jam-packing your articles with internal links fall into the category of Black Hat SEO!
Your website is poorly designed and misleading
Your “About” section is just a paragraph of babbling about some abstract things. Your “Contact Us” page contains only a contact form and no email or telephone number. Your CTA buttons are not clear about all the terms of a certain promotions. Your blog posts contain internal links, but just for the sake of having them – they appear on irrelevant phrases and take readers to irrelevant pages. You use the cheesiest and most obvious stock photographies you can find. All these things and much more will make you look highly unprofessional and leave a bad taste on your customer’s mouth. This is exactly what you want to avoid when creating a strong and trustworthy business.
Pissing off Google means pissing off your customers, potential customers and even just ordinary visitors. As a lot of browsing is now done via Google, you need to take extra care and effort to make your website compatible with this biggest search engine.
In this article, I outlined several mistakes, which can easily make you look unprofessional and make you rate lower in Google. What is crucial is the fact that these mistakes encompass a variety of areas: content marketing, marketing, website design, optimization, mobile site development or SEO. Therefore, in order to create a great and functional website, you need to merge all the efforts – whether you do it on your own or have specific teams. Everything counts when it comes to making a fantastic website!