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“The best place to hide a dead body is on the second page of Google”. There’s a lot of truth in that pretty absurd sentence. You need to be really desperate in order to look beyond the first couple of Google search results. Second page? Forget it! Nobody goes there, unless they really really really need to find something and not only is the first SERP unsatisfactory, but also changing the search engine keywords doesn’t seem to bring any effect.
Pages, which land on Google’s second page can therefore suffer from an incredibly diminished exposure.
This could be your website! Your great offer might go unnoticed simply because you rank low in Google. What can you do to make it better? Have you ever heard of SEO? It stands for Search Engine Optimization. This is exactly the thing that can get you a better spot in Google. If you don’t put a serious effort into it, you might end up on Google’s second page!
In this article, I am going to show you how you can fix your SEO and give you more chances to appear higher in SERPs!
So, why your SEO sucks?
You don’t research keywords
Keywords are the very base of SEO. They are the ones that get you out there in Google. They are the ones that allow your business to be found by your customers.
It is therefore crucial that you get your keywords right. Otherwise, you might miss out on a lot of exposure!
What keywords does your competition use? Which blog posts you publish have the most views? Which words are related to your business? Proper keyword research will improve your SEO ratings as it will be simply easier for people to find you using search engines. Let’s suppose you have a business that sells used cars. The obvious keywords for you would be: “used cars” and the location of your company. You need to look further though! Related words and their combinations are a good start. What else? Think of the car models you have in offer – which one is the most popular?
Keep in mind that similarly to other marketing tactics, the world of SEO is constantly changing and therefore your keywords might change overtime. That’s why you have to always keep your ear to the ground and stay up to date with all the news and updates from the SEO world!
You don’t take care of your on-page SEO
Off-page SEO are the practices that increase your chances of ranking higher in SERP – just like the keyword research, which I described above. The on-page SEO is a lot different. It is all about optimizing your website so that it ranks higher in search engine. Think of metatags, headlines, images, engaging content and the use of inbound and outbound links. All these make your website clear, engaging and most of all – bringing value to your customers!
Now think of keyword density. It might seem quite profitable to increase your visibility by cram-packing your blog with keywords.
Well, yes, it might work out for you and you might get more views. However, they will not convert to sales, leads or subscriptions. Why is that? Well, unless you are a Nobel Prize winning writer, there is hardly a way to write an article with waaay to many keywords in it without making it sound fake and unnatural.
Remember that customers don’t want to be served clickbaits – if they click on a blog post, they want to read an engaging and helpful article that actually brings about some value. If they open your blog and see your post where the keyword ratio is 10%, they are most likely going to shut it immediately.
A good way to allow for more keywords, images or video content to be incorporated into your website is to simply write longer blog posts!
You’re not building links
Remember when I mentioned outbound links? If you link to somebody else’s work in your blog (in order to provide some more information on a certain topic without turning your article into a book!), they’ve just built a link! In the same way, when someone links to your blog that means you’re building links!
But how to get a link built? Well, it’s pretty obvious – post content of high quality! People who will link to your blog most probably take care of what outbound content they use – therefore if your blog is good, it is likely to be found and used giving you additional exposure! This is also a great opportunity to get picked up by the bigger fish in the game, which can get you more exciting opportunities!
Your website does not have an optimized mobile version
Every day, more and more people start using smartphones, which are nowadays a bit like little handheld tools for everything – calling, using the Internet, paying, taking pictures and many many more! It would be therefore silly of you to not have a website optimized for mobile phones.
Most people can find it repulsive to open a website on their mobile phone and have to zoom in and scroll through your content. Such a website is most likely to be immediately exited from!
Your website is not responsive and the loading times take forever
Keep in mind that you only have about three to five seconds from the moment somebody visits your website to their decision to do business with you. If these five seconds are spent waiting for the page to load, this automatically creates a bad impression.
Your website needs to be responsive as well. That means every click needs to take your visitors to a place where they find what they are looking for. Going further – every click needs to take your visitors to a place with valuable content. So – your “About” section has to include actual information on what your business does (instead of a page of babbling on how you provide innovative solutions for companies). Your contact page needs to have contact information – address, email and telephone number, instead of a contact form.
To put it shortly – make visiting your website a pleasant experience!
You don’t have a blog
In order for SEO to even happen you kind of need a blog.
A blog is the main source of keywords, links, on-page content and customer visits. If your business does not have a blog, it should be a top priority for you to set one up! You’ll only benefit from it!
SEO is not a piece of cake. It requires a lot of effort and planning, but it can be extremely rewarding when done right!
In this article I covered several ways, in which you can improve your SEO. They encompassed a variety of activities – from using the right keywords, which can increase your search engine visibility among your desired audience, through taking care of putting the right content on your page to getting your blog featured on other websites via link building.
There are also two must-haves if you want to have a successful SEO campaign – a blog (duh!) and a responsive website, which is also optimized for mobile users. Both of these can be described as platforms, upon which you can build more focused SEO campaigns.