Marketing. Recently it became a buzzword for businesses and brands. But what sort of purpose does it really serve? As the name itself says – it’s a tactical and strategic approach to get yourself out there in the market and succeed. It’s all about making the most out of the market you operate in and succeed as a result.
In today’s world businesses without marketing strategies are businesses that don’t sell. If there was a single word to describe any contemporary market, it would be “competitive”. That means businesses always try to be better than others in their field. Obviously, a great product or service is the base, but a well-planned marketing campaign is essential to get it sold! In this article I will outline some of the best and most effective marketing strategies. If you want your company to succeed in today’s competitive market, it’s vital that you familiarise yourself with and master them!
People love it when businesses show their passion for their field. Content marketing is a perfect opportunity to show it in an entertaining and educational way. This strategy does not only include blogging – it also encompasses videos or graphics. The former is an especially potent way to do marketing – it is predicted that it will become one of the major ways to promote businesses.
This strategy is very unconventional compared to all the others listed in this article. It focuses on a variety of different marketing strategies and approaches used by businesses to rapidly increase the number of customers or users, without spending a lot of money. Growth Hacking does not have any defined rules – creativity, innovatory approach and unconventional solutions are what define it. This newly emergent marketing strategy is often adapted by startups – it doesn’t cost a lot and it can bring immediate effects!
Nowadays we do everything with Google. When we search for things on the Internet, we use Google, email account – Google, maps – Google. The list could go on and on. Given the importance of this search engine (as well as the minor ones like Bing or Yahoo), businesses take a lot of effort to be visible. A company website that appears on the first page of Google has an infinitely bigger chance to be visited, than the one that’s on the second result page.
SEO is a marketing strategy created out of a need for business to understand how Google works. Although Google’s algorithms are still not fully cracked, marketers managed to understand some parts of it and utilize their knowledge to make the most out of this search engine.
Did you know that there are 2.76 billion email users and that this number is predicted to grow? This number by itself is enough to recognize email marketing as one of the most potent marketing strategies. Apart from the numbers, one of the biggest assets of this marketing strategy is its ability to acquire customers. You can easily adjust each message to make it suit the needs of individual customers – it can go as far as including a name of a customer or a newsletter with products based on what they are looking for at the moment. Your email campaign can also be monitored and managed using various, very intuitive tools in order to maximize your returns.
Before you hit your customer’s brains (and wallets!), you need to hit their hearts. This is where a story comes in handy. Businesses share their stories as well as things like their mission and values in order to appear more human in front of their customers. Knowing that Lego’s founder went through several factory fires and started out as a carpenter who struggled to put food on the table makes this company so much more than just a toy manufacturer. Stories give businesses life!
This marketing strategy is based on customer’s consent to receive promotional content. The idea behind inbound marketing is that creating a close long-term relationship with the customer as well as a strong brand identity are the keys to generating conversions. To put is simply – the customers will want to find your business and subscribe to your social media or mailing lists, simply because you provide valuable content for them! Inbound marketing utilizes elements of such marketing strategies as: content marketing, social media and SEO.
It is said that a business that does not exist on social media will not survive. Not only is it free or relatively cheap – it also can boast a massive audience! Take Facebook for example – two billion monthly users is not something to neglect! Social media are a great place to share your content, send out targeted ads, create a closer bond with your customers and build your brand identity!
PPC stands for “pay per click”. It is a marketing strategy aimed at “buying” views on your website, rather than obtaining them organically. The basic principle is that you only pay for the ads that actually generate entries onto your website. The most popular tool for PPC is Google AdWords – how surprising! When done right, your PPC campaign can cost you a little and generate a lot of sales, while at the same time, place your website on top of Google search results!
There is no single marketing strategy that works for everyone. Businesses need to juggle them, try out new solutions and experiment to see, which one suits them the best. In this article, I presented some of the most common strategies that made a lot of companies big. They cover various areas: from content to brand identity and from generating conversions to precise targeting. Do make sure your business doesn’t rely on a single approach – it is crucial to conduct many marketing campaigns at once in order to drive as many people to your offer as possible!