How to write a marketing plan for a small business

How to write a marketing plan for a small business

Planning is fundamental. It’s the foundation of any success. You plan your birthday party, your trips, your surprises and… your marketing! In this article, I will outline, step-by-step, the process of creating a marketing plan for a small business. What do you need a...
Google ranking factors for 2018

Google ranking factors for 2018

SEO is an ever-changing landscape that’s quite hard to exactly pin down. However, the Google ranking factors for 2018 are pretty clear. In 2017, Google started to move towards a more people-oriented approach, instead of a technics-centric one. That means more focus on...
The ultimate guide to off-site SEO

The ultimate guide to off-site SEO

Business in 2018 in all about meaningful connections. Off-site SEO is a perfect embodiment of that trend! While on-site SEO is concerned with making the experience of browsing your website the most pleasurable and smooth one, off-site SEO involves factors that...
How can branding help you drive sales

How can branding help you drive sales

Every business wants to sell more. That’s how they make a living, isn’t it? If you have the determination and motivation, but lack some techniques necessary to up your sales game, this article is for you! Read on and I’ll show you how branding can help you drive...