How to write a marketing plan for a small business

How to write a marketing plan for a small business


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Planning is fundamental. It’s the foundation of any success. You plan your birthday party, your trips, your surprises and… your marketing! In this article, I will outline, step-by-step, the process of creating a marketing plan for a small business. What do you need a...
Google ranking factors for 2018

Google ranking factors for 2018


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SEO is an ever-changing landscape that’s quite hard to exactly pin down. However, the Google ranking factors for 2018 are pretty clear. In 2017, Google started to move towards a more people-oriented approach, instead of a technics-centric one. That means more focus on...
9 ways to boost your Facebook user engagement after the algorithm shift

9 ways to boost your Facebook user engagement after the algorithm shift


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A couple of months ago, Mark Zuckerberg posted an update on his Facebook account. It proved to be critical for brands and businesses. Why? Well, he announced that organic reach for brands was going to be significantly chopped. Facebook’s main focus was going to be...
The ultimate guide to off-site SEO

The ultimate guide to off-site SEO


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Business in 2018 in all about meaningful connections. Off-site SEO is a perfect embodiment of that trend! While on-site SEO is concerned with making the experience of browsing your website the most pleasurable and smooth one, off-site SEO involves factors that...
How can branding help you drive sales

How can branding help you drive sales


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Every business wants to sell more. That’s how they make a living, isn’t it? If you have the determination and motivation, but lack some techniques necessary to up your sales game, this article is for you! Read on and I’ll show you how branding can help you drive...
10 secrets that will boost your online brand recognition

10 secrets that will boost your online brand recognition


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Every business wants to be the one that breaks out and starts being on everyone’s mouth. They want their customer list to swole up and their ads to have millions of views. But it never comes by itself – it’s usually an effect of years of hard work and effort....